For as tolerant and accepting as I am of music as a whole, some of it just doesn't do anything for me. And the worst offenders are songs where the singer talks about how great he or she is. Like, that's the whole song. I'm awesome; I'm rich; I'm attractive; I'm smooth. Well, I'm bored.
I want a story. Don't tell me how great you are; show it to me. Tell me about things that have happened, what you did, and let me decide how great you are (or are not). This shameless self-promotion gets so old because it all sounds the same. Nothing interesting ever happens in it.
That's part of why I want a story. So many things can happen in stories. Really, anything can happen in a story. I wish I could see every medium used as a way to tell stories. That way, things would always stay interesting.
I would warn people, though, that for as easy as it is to make any medium be able to tell a story, it is just as easy to make any medium sling self-serving schlock. Actions will always speak the loudest. If you absolutely must tell people how great you are, at least give them something that would compel them to agree with you.