Write To One Person

All writing has an intended audience. Sometimes it is just you. Other times it might be 100,000 people. It could even be 100,000,000 people. When your intended audience is anyone other than you, you usually have to make some concessions. You have to shape your writing to appeal to that demographic. But how do you write to appease so many people?

Try writing to one person. Go seek out a target audience member and learn about him or her. What intrigues them? What satiates them? What makes them want to pick up a story at all? And What makes them want to keep turning the page.

Write to that one person. Make a story that makes that one person excited. It seems counterintuitive, but people are quite similar overall, so making a story that one person in your intended audience will love means that many people in your intended audience will also love it. (You may also score many readers outside the intended audience.)