You really only get to stab somebody in the back once. After that, they know never to turn their back to you.
In a broader sense, it's about surprises. A surprise is unexpected. Once you know that something is possible, it is no longer unexpected.
Be careful how you use your surprises. They are relatively finite. Fool me once, congratulations. Fool me twice, ain't gonna happen. At least not with the same trick.
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