Thursday, April 2, 2009

Always Being 'On'

I think there is a great misconception with people who make regular content (comics, blogs, podcasts, etc.). You should always be 'on'. Every update needs to be great. If you are doing comedy, you need to have something funny. If you are doing drama, you need to have something interesting, even intriguing.

It's ironic because as your fans grow to know you and get accustomed to you, they will be more forgiving about an update not blowing them away. The problem with this kind of thinking, though, is that every update might be somebody's first experience with you. If you have a bad joke on your current edition, people may not give you a second chance (people can be jerks like that). If you are building up a story toward a major plot point or a super funny joke, you better make sure that there are still good parts in every update. People are only so patient (again, they're jerks).

I don't mean to sound like an imposing jerk. I am more giving fair warning. I know it's impossible to make every update your best one, and I know that sometimes a joke just doesn't work as well as we'd like. I'm just saying that we shouldn't be teases and we should always try to make the audience want to come back for an update, new and old members alike.

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