In my previous post, I mentioned the conflict between desecrating and fetishizing, but since I only wrote about desecration, now I need to talk about fetishizing.
First of all, why did I choose the word "fetishizing"? The opposite of 'desecrate' is actually 'consecrate', so why didn't I use that? Partly, I like 'fetishizing' better. It catches more eyes, it's more secular, and it often makes people think about sex, so it let's me grab people's attention better.
A fetish is an item that a person believes has some sort of supernatural power. If you have a pair of lucky underpants, they don't actually do anything to increase your chances for good fortune, but you believe they do. That's what makes it a fetish. (Compare this to a sexual fetish, where people look at something average and yet find it incredibly sexually thrilling; it's basically the same thing, which is why they use the same word to describe it.)
To fetishize something is to believe that it has supernatural powers. (Contrast that with 'consecrate', which implies that the item actually does become sacred after a ritual.) People fetishize more things than they probably realize. Even the idea of 'sentimental value' is a kind of fetishizing; an object is special because it was given to you by a specific person or because you had it when an important event happened to you. And with that in mind, consider what happens when people desecrate those items by just mindlessly handling them or making fun of them.
Explore the ways that people fetishize the items, the people, and the activities of their lives. Also explore how people react when any of those things are taken off their pedestal.