As a writer you should be deliberate; you should make sure that everything you do is for a reason. Along with that, you should also be discriminate; you should care about everything you do and place the proper attention on each aspect of your writing.
One of the aspects of writing I mentioned was the use of soft and hard sounds. The is a significant aspect, but its significance depends on the particular piece of writing. For example, if you are writing a technical manual (e.g. how to operate your new fax machine), one could say that it can be completely ignored. I would say that it only deserves enough attention to not make readers trip over themselves when reading.
If you are writing a novel, hard and soft sounds become more important. You want to make your readers feel what you are saying and the right combination can create a meaningful impact. However, it is not the most important aspect to writing a novel, so it shouldn't get top priority. It should be paid attention to, but not priarily focused on.
If you are writing a speech, use of hard and soft sounds are critical. Hard sounds are powerful, awakening, empowering. They make people know when you are being serious. Soft sounds are flowing and moving. They make people follow along and they set people up for a punch. However, too many hard sounds are difficult to say and difficult to process. Too many soft sounds are boring and slippery. It is very important that you use them in such a manner that it captivates the audience.
So be discriminate. Make sure that every aspect of writing is getting the appropriate level of attention for the particular form of writing you are doing.
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