Monday, December 19, 2011

Grand Works

There are a lot of smart people out there. More people are clever and come up with funny or truly impressive things than you might think. But so much of what we see is bite-sized. It's one amazing video or song or picture. One great joke.

I feel like, even if you do something amazing enough to be noticed, how do you do something amazing enough to gain followers? Small things can gain some notoriety. You can get a nice spike of attention (the proverbial 15 minutes of fame), but it always dies down.

The only answer I have so far is to create grand works. Make a large-scale project. Make something that keeps on going. It should be approachable, something you can show to the public, something you can offer in bite-sized chunks, but which are part of a greater whole, and which you need to keep coming back to get more of.

Coincidentally, Cheff Salad does this to a degree. Every post stands on its own, but reading through the blog is a serious feat, and you always know that there will be another one to read come tomorrow.

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