When I am having a conversation with somebody, I do not need to use their name. They know who they are and they know I am talking to them. Still, I will use a person's name at times.
There are two primary reasons I use the name of the person I am talking to. The first is for punctuation. It catches their attention. If they are drifting or otherwise not at full attention, using their name snaps them into focus. I am talking to them. I'm not speaking metaphorically or theoretically. I am using their name so they know that I really am directing it at them.
The other reason I do it has nothing whatsoever to do with communication. Sometimes I really just like using a person's name. It sounds good to me. It feels good to say. It may not add to the conversation at all, but it makes me feel good.
As a writer, you have an obligation to your audience. You must communicate. You must intrigue. You ought to provoke thoughts. But, as a human being, you have to enjoy yourself. And there is no reason not to write things that also make you feel good. I always say that you should not ever add anything to your writing that lowers its quality. But there is no reason to leave something out if it doesn't hurt your writing and makes you happy.
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